Description

It’s just a fun ad. Now the whole world is going crazy.

In Singapore, Clearday™ has developed from a small start-up company to a leading international cosmetic brand in less than a year. But when a draft of the company’s latest skin cream advert is leaked, the video goes viral globally for all the wrong reasons.

YouTube views are in the thousands and keep climbing; anger is building on social media; the journalists are starting to cover the story. This is an international PR nightmare; the company cannot be seen to be racist, they’ve got to get it taken down before America wakes up.

It’s on BUZZFEED. It’s on BUZZFEED. We’re not defending it.””